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The Home Nominated for Edinburgh Chamber of Commerce Business Award

Star

Edinburgh Dog and Cat Home are incredibly proud to have been shortlisted in the Marketing Campaign of the Year category at the Edinburgh Chamber of Commerce Business Awards.

In February 2019 the Home launched an urgent appeal to find a home for our longest serving resident, Star. A seven-year-old Staffordshire Bull Terrier who had been with the Home for over five years.

Star arrived at the Home in July 2013, when he was found by the police tied up behind a derelict building. He showed signs of significant neglect. This dog was lucky to be alive, so the staff named him their ‘lucky’ Star.

The Home’s dedicated team nursed Star back to health so his search for a forever home could begin. Despite this the years passed, and Star kept being overlooked.

As a charity that receives no funding from the government or local authorities, and relies solely on donations, the Home needed to make a big impact on a small budget.

The Home contacted the media to explain why Star could make such a loving companion. Since Star loves football, we also arranged a visit with Hibs player Marvin Bartley, to help raise the profile of the campaign. And one of our Animal Champions, Forth 1 FM DJ Micky Gavin, helped highlight the story, mentioning Star on his radio show but also sharing through his social media channels and appearing on other shows to talk about Star and his own experiences rehoming staffie Stella from us just a few months earlier.

The story was picked up by national and local press (including The Herald, The Metro, Edinburgh Evening News, BBC News, Daily Record, STV News and The List) and was also covered on BBC Radio Scotland, Forth 1 FM and BFBS network.

However, the most important result was that the publicity shone a light on a wonderful, loving dog and Star found a forever home.

Graeme Webb, heard about Star’s appeal:

“After seeing Star on social media, and seeing he was still available after thousands and thousands of views, I thought to myself, ‘why is no one taking him?’, so I decided I’d go and see him for myself. When I saw how happy and friendly he was, I decided he was the one for me.”

Now Star is living his best life with Graeme. He has access to a garden, plenty of footballs and accompanies his new “dad” to work every day. Star has really landed on his paws.

The Home would like to wish fellow nominees the best of luck and is looking forward to the Edinburgh Chamber of Commerce Business Awards on 27 February.

Henry Northmore

Senior Media and Public Affairs Officer

Henry Northmore has a background in charity communications, policy and public affairs, alongside a long career in journalism. Lifelong cat fan.

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