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Edinburgh’s CEOs Are Back In The Dog House

Shaf Rasul. In the Dog House 2019 winner.

The city’s top business minds will trade the boardroom for a kennel when Edinburgh Dog and Cat Home kicks off our fourth annual ‘In the Dog House’ event on Friday 25 September.

The Home is once again inviting CEOs, business leaders and influencers to spend a day in our kennels and support our vital work to rescue, reunite and rehome stray and unwanted pets from across Edinburgh and the Lothians. Armed with only a laptop and a mobile phone, the business gurus aim to raise as much funds as they can, with the coveted ‘Top Dog’ trophy awarded to the highest earner.

This year the event has a virtual twist, allowing participants to take part from the comfort of their own homes. Others wishing to get the full Edinburgh Dog and Cat Home experience can take part directly from their kennels, with strict social distancing measures in place. All participants will be encouraged to use their networks and make new connections to reach fundraising milestones, which will be rewarded with ‘treats’, such as a chair to sit on, a walk in the paddock and snacks.

Shaf Rasul, Founder and CEO at EStock Limited, and 2019 In The Dog House winner, encouraged Edinburgh’s business community to get involved. He said:

“In The Dog House was one of my favourite events for my favourite charities. Not only did I make some fantastic contacts on the day, but with only a laptop and mobile phone to work with, it was also a chance to reach out to old friends and rekindle connections, all while raising money for a good cause. There’s no doubt that businesses in Scotland have had their challenges this year, but I can’t think of a better way to kick-start this new normality and get the creative juices flowing.”

Edinburgh Dog and Cat Home’s Director of Development and External Affairs, Nicola Gunn, said:

“It’s been a difficult few months for Edinburgh Dog and Cat Home, with many events and fundraising initiatives cancelled and no let-up in the numbers of animals reaching us in need of our help. Being able to open our doors for In The Dog House is an enormous milestone in our recovery and we are determined that it will be the best one yet.

“We are hoping that this event will go a small way to recouping the estimated £650,000 we have lost during the COVID-19 crisis. Moreover it’s a unique experience for participants to put themselves in the paws of our rescue animals and make a direct impact on their lives.”

Since it was first launched in 2017, In The Dog House has raised nearly £50,000 to support Edinburgh Dog and Cat Home, funds that have been used to provide food, shelter, training and essential veterinary care for animals preparing to find new homes.

To find out more about the event and sign up, please visit www.edch.org.uk/InTheDogHouse

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